Transforming your space to sell
We are a full-service staging company, providing both partial and complete home staging. We have a proud sense of aesthetic and we strive to understand the needs of both clients and agents with the common goal of reducing stress, selling properties faster, and making you more money.
ABOUT REDEFINING SPACE HOME STAGING
We specialize in the art of Home Staging and our expertise lies in crafting beautifully staged spaces that not only captivate buyers but also help them realize the home of their dreams. Our innovative approach to Lifestyle Staging empowers sellers to reach their goal of selling their property quickly and at the highest possible price point. Regardless of a home’s size or market value, we take pride in offering exceptional customer service, maintaining open lines of communication, and delivering a modern and innovative final product.
Our Services
Full Service Home Staging Company
Full Staging
Full staging, or "vacant staging," is geared towards an empty property. The client/seller has moved out and the home is completely or mostly unfurnished. We will bring in all the necessary furniture to compliment the structure and style of the home along with accessories, linens, live or faux plants and flowers to help your property showcase its most beautiful attributes and shine at its absolute best.
Partial Staging
Partial staging is a perfect option if the owner/tenant is still living on the property during the Open House process. We will work with the existing furniture, rearranging, editing then supplement using our collection of accessories, artwork, linens, flowers and plants, and smaller furniture items. We understand that the tenants need to live on-site during the sale process, and we create a guideline to keep your staged space looking beautiful while remaining functional.
Quick Turn Around
We specialize in completing the installation for a vacant home in 1- 2 days. We own our own inventory and offer competitive pricing for 60-day contracts that include, but are not limited to design & color consultation, furnishing and home accessories installation, and outdoor space enhancement. Projects pricing is based on square footage and logistics considerations for property access.
MEET OUR HOME STAGING EXPERTS
AMY BROMSTEAD
FOUNDER, CEO
Amy Bromstead is a Bay Area native with a love of design and furnishings, a degree in Art, along with extensive international business experience. She is fluent in Mandarin Chinese after nearly a decade living in Shanghai, China. Upon her return to the Bay Area, she was interested in purchasing a home herself and became enamored with the staging work at Open Houses. She then had an epiphany; with her background in art and design, love of furniture and her entrepreneurial business savvy spirit, she could organize a staging company that would run smoothly, efficiently, and stylishly. Amy prides herself upon making the staging experience as professional and successful as possible for both agents and clients.
Staging News and Trends
Word on the Street
"I'm extremely picky about furniture and was looking for something different than the dozens of staged homes I've walked through in the past. The condo I sold was the first I've seen staged where I could say I'd be happy to leave it as is and just move right in."
Anthony. E, Oakland
BENEFITS OF HOME STAGING
1. First Impressions: Home Staging creates a positive and memorable first impression for potential buyers, increasing the likelihood of them being interested in the property.
2. Faster Sales: Staged homes tend to sell faster than un-staged ones, reducing the time the property spends on the market. According to the 2023 NAR Home Staging report:
• Twenty-seven percent of sellers’ agents stated that there were slight decreases in the time on market when the home was staged.
• Twenty-one percent reported that staging a home greatly decreased the amount of time the home was on the market.
• Six percent of respondents reported that staging a home greatly increased the time a home was on the market.
3. Higher Selling Price: Home staging can often lead to higher offers and a better selling price as it showcases the home’s full potential. According to the 2023 NAR report:
• When staging a home, 20 percent of sellers’ agents reported an increase of one percent to five percent of the dollar value offered by buyers in comparison to similar homes.
• Fourteen percent of respondents stated that staging a home increased the dollar value of the home between six and 10 percent.
• None of the respondents reported that staging a home had a negative impact on the home’s dollar value.
4. Improved Online Listings: Staged homes result in more attractive online presentation with professional photos, drawing more buyer views and inquiries.
5. Highlighting Features: Home staging emphasizes the property’s best features, making it easier for buyers to envision themselves living there. 2023 NAR statistics say that Eighty-one percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home.
6. Broad Appeal: Home staging creates a neutral and inviting atmosphere that appeals to a wide range of potential buyers.
7. Depersonalization: Home staging removes personal items and distractions, allowing buyers to focus on the property itself.
8. Maximizing Space: Properly staged homes showcase the full potential of each room, making spaces appear larger and more functional.
9. Overcoming Flaws: Home staging can help downplay any flaws or imperfections in the property, diverting attention to its strengths.
10. Creating Emotional Connections: Home staging helps buyers emotionally connect with the home, making them more likely to commit to the purchase.
11. Competitive Advantage: In a competitive real estate market, staged homes stand out and attract more attention from buyers.
12. Lower Price Reductions: Home staging can reduce the need for price reductions and negotiations, resulting in a better return on investment for sellers.
13. Reduced Stress: For sellers, knowing that their property is Staged and prepared for showings can reduce the stress associated with selling a home.
14. Professional Guidance: Home Stagers provide expert advice on layout, colors, and decor choices, ensuring a visually appealing presentation.
15. Better Marketing: Staged properties are more attractive for real estate agents to market, increasing their motivation to promote the listing.
16. Enhancing Curb Appeal: Home staging doesn’t stop at the front door; it can also include curb appeal enhancements that make the property more inviting.
17. Positive Feedback: Staged homes often receive positive feedback from buyers, reinforcing their interest in the property.
18. Buyer Confidence: Buyers tend to have more confidence in a well-staged home, believing it has been well-maintained.
19. Ease of Move-In: Staged homes show buyers how furniture can be arranged, making it easier for them to envision moving in.
20. Resale Value: A professionally staged home can potentially have a higher resale value, making it a good investment for the seller.
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